As a film producer, knowing when to stay silent and when to speak up is everything – Debby Chimere
Yesterday, Dabby Chimere, the producer of Adanne, a film I promoted a few days ago finally broke her silence.
In an emotional video, she called out a painful reality: several actors featured in the film have failed to promote it, despite having contractual obligations to do so.
Some didn’t post at all. Others dropped one or two posts… then quietly archived them.
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In that video, Chimere laid it bare. She spoke about the millions of naira spent making the film, the additional money paid to blogs for promotion, and the irony of it all—after charging non-negotiable fees, some actors still refused to show up for the project once cameras stopped rolling.
She did, however, give flowers where they were due, applauding IK Ogbonna and Alexx Ekubo for their consistent and genuine support.
Her Emotions Were Raw
She cried, she shouted, and she vented.
It wasn’t a long video, but it was heavy. And it struck a nerve. Colleagues rallied around her, sharing the clip and amplifying awareness for Adanne.
It seems those tears must have reached the doorstep of Shaffy Bello, also a cast member of the film.
She eventually shared the trailer, apologized to Chimere, and encouraged her fans to watch the movie.
While I’m glad she did, I can’t ignore the disappointment: why did it take the public tears of a struggling filmmaker for that support to show up?
Because Chimere is not well known or what! If it were a Mo Abudu’s production would she even be begging them to promote?
They will to it with glee and excitement because of the name behind the project.
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It’s not fair at all..
Let’s be honest—if Chimere had chosen silence, afraid of offending “the powers that be,” would that post have happened at all?
That’s the real issue here.
What hurts the most is this: fans, movie lovers, and critics often promote these films harder than the people who acted in them—and we do it for free.
No contracts. No invoices. Just love for the craft and belief in the industry.
So yes, I’m glad the film is getting attention now. But the fact that it took pain, public outcry, and emotional breakdowns to make that happen is deeply troubling.
Adanne is currently showing online.
All you need to do is click here adanne.spixie.net and follow the instructions.
Support The Film
Support the filmmaker Debby Chimere
And maybe, just maybe, let’s start supporting our own without being forced to cry for it.
